French Press Coffee

From the Texas Steakhouse blog:

I have to admit that when I first heard Texas Steakhouse was going to implement a new coffee product and it was going to be brewed using a French Press, I thought the CEO had lost his mind. What does anything French have to do with Texas and how in the world are we going to sell a $2.99 coffee when Starbucks is on every corner?

While not the most expected pairing, we can see the French press method is making inroads, even into steakhouses.